Organization Development Intervention On The Marketing

Organizational Development, Intervention and Transformation(ODIT) Series is highlighting the marketing strategies which an organization should undertake in order to become successful in generating the expected sales. The marketing strategies revolve around three areas, namely; the inbound logistics, processes, and outbound logistics. In order to intervene with appropriate marketing strategies, there should be organizational assessment undertaken, then several appropriate interventions suggested and implemented. Adequate time should be given for each intervention strategy in order to measure the impact of the intervention. Recommendations for further improvements are suggested so that the organization can manage its environmental dynamics.

Autorentext

Dr. Caren Ouma is an Organizational Development and transformation expert and consultant with more than 17 years progressive experience in management. Currently, Caren is an assistant professor in management and International Business at the United States International University. She holds PhD in Organizational Development and Transformation.