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Organizational Competence for Servitization
Details
Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.
Publication in the field of economic sciences Includes supplementary material: sn.pub/extras
Autorentext
Dr. Tim Posselt received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg. He is head of a research group at the Fraunhofer Center for Applied Research on Supply Chain Services in Nuremberg, focusing on business transformation for the digital age.
Inhalt
Identification of the decisive factors of organizational competence for servitization.- Evaluation of the change management process for servitization.- Analysis of customer knowledge management processes.- Definition of the relationship between servitization and service-dominant logic.
Weitere Informationen
- Allgemeine Informationen
- Sprache Englisch
- Titel Organizational Competence for Servitization
- Veröffentlichung 23.11.2017
- ISBN 3658200952
- Format Kartonierter Einband
- EAN 9783658200954
- Jahr 2017
- Größe H210mm x B148mm x T17mm
- Autor Tim Posselt
- Untertitel Markt- und Unternehmensentwicklung Markets and Organisations
- Gewicht 401g
- Auflage 1st edition 2018
- Genre Management
- Lesemotiv Verstehen
- Anzahl Seiten 308
- Herausgeber Springer Fachmedien Wiesbaden
- GTIN 09783658200954