Out-of-Home Advertising

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DJT3FL6RHRO
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Geliefert zwischen Di., 18.11.2025 und Mi., 19.11.2025

Details

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09786131222511
    • Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
    • Größe H4mm x B220mm x T150mm
    • EAN 9786131222511
    • Format Fachbuch
    • Titel Out-of-Home Advertising
    • Gewicht 123g
    • Herausgeber Betascript Publishing
    • Anzahl Seiten 80
    • Genre Wirtschaft

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