Particula rities of Internet Marketing Strategy Formation

As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt a comprehensive evaluation of e-commerce opportunities. One of the biggest advantages of the Internet is a geographical factor. Internet can help to spread information about the goods or services for sale, to find potential business partners, to reduce costs associated with product advertising. Advertising in direct mass media is quite expensive and is no longer as effective as it was before.

Autorentext

Margarita I orait is associated professor in Vilnius college. She is author of 49 scientific article and one book and monography. Her research field is internet marketing, marketing strategy, strategic planning and strategic management. She has 15 years teaching experience.