Path to Stellar Business Performance Analysis

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.

Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager.

Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.

What You Will Learn

• Design a Business Performance Analysis function
• Analyze performance metrics with website analytics tools

• Identify business performance metrics for common product scenarios
  Who This Book is For

  Senior leaders, product managers, product owners, UX and web analytics professionals

  Learn how to create performance measures for web-based products Create baselines for business performance metrics Analyze performance metrics with website analytics tools

  Autorentext

Suvradeep Bhattacharjee is an accomplished analyst who has insights into using and developing web-based products. Skilled in improving product and business performance, Suvradeep has previously worked with the UK Cabinet Office, IBM, CGI and the United States Air Force. Suvradeep is a keen gardener and an aspiring mathematician. In his leisure, he follows Monty Don and Johann Carl Friedrich Gauss, not necessarily in that order.

Inhalt

Chapter 1: Vision, Goal, Objectives & Pursuit of Product Innovation.- Chapter 2: Setting up Performance Measures.- Chapter 3: Setting up Performance Frameworks and Creating Blueprints for Success.- Chapter 4: Analysing Business Performance using Website Analytics.- Chapter 5: Improving Business Performance Using Smart User Experience Design.