PERCEPTION OF MAJOR STAKEHOLDERS TOWARDS ORGANIC FARMING

The Green Revolution, initiated in the 1960s, significantly increased agricultural productivity in India through the use of chemical fertilizers, pesticides, and hybrid crops. While it achieved food security, the negative impacts on soil health, environmental balance, and human health have prompted a re-evaluation of agricultural practices. As a response to these challenges, organic farming has emerged as a sustainable alternative, focusing on eco-friendly methods that enhance biodiversity, soil health, and agricultural resilience against climate variability. This book examines the current trends and developments in organic farming, highlighting its worldwide acceptance and the increasing area of land under organic cultivation. Notably, India ranks among the top ten countries in terms of both land area dedicated to organic farming and market share for organic products. The study explores the role of non-governmental organizations (NGOs) and the International Federation for Organic Agricultural Movements (IFOAM) in promoting organic practices, alongside national policies supporting organic farming across various Indian states.

Autorentext
Dr. Shireesha Manchem is a passionate and dedicated educator with over 16 years of teaching experience in MBA and M.Com. Courses. She holds a PhD in Management from Acharya Nagarjuna University and qualified SET. Her academic journey includes M.Phil. in Management from Alagappa University and an MBA in Marketing from Andhra University.