Perceptions of Airline Website Credibility: An Egyptian perspective

A website's perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their credibility. This is critical for Egyptian users as they perceive a high level of risk when internet shopping in Egypt. Credibility is a crucial especially for airlines because booking airline ticket entails the disclosure of more personal and financial information than any other online transaction. Airline companies need to consider how they should improve the websites to make them credible for consumers. The main contribution of this study is to enhance the understanding of the credibility of airline websites. This is important because there is inconclusive evidence about website credibility, especially with regard to airline websites.

Autorentext
Dr. Yasmeen Elsantiel has obtained her PhD in Marketing from the University of Hull, UK in 2013. Dr. Yasmeen is best known for her work on website credibility in different contexts including the Arab World. She is interested in either qualitative or quantitative research in different areas such as e-marketing, social networks, and tourism.