Perceptions towards Shopping Mall

Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and consumers has received little interest. Need constantly arises to assess the expectations and perceptions of customers towards shopping malls due to constant change with the shopping trends and evolution of lifestyle. The study analyses the perceptions of customers, toward shopping malls by evaluating the factors that influence the customers to revisit the mall and exhibit loyalty. This analysis has also helped highlight the expectations of customers from a mall.

Autorentext

Marketing Strategist, Contributed numerous articles to various journals by extensive work on MarketingJERRY M. R. PAUL: working as IT Business Analyst , Consultant , Researcher and a general technologist. OLIVE SHULAMITE: MBA,Currently working as a Senior Business Development Executive in Medecision- a US based Healthcare IT company