Performance Criteria of a Regional Music Festival

In the last years, the number of cultural festival
has risen. Especially regional music festivals play a
major role. In order to manage and organise a
regional music festival successfully within the
cultural market and its increasing competition, a
variety of components needs to be considered. This
book hosts a broad description and analysis of
different components from different fields of
festival management, arts and cultural management as
well as event management. By time, small festivals
grow and therefore professional management is needed.
Festival managers of small and regional festivals is
given an overview of components which need to be
considered when it comes to taking the next step and
shows them how to take these steps and which tools to
use. With a practical example, it is shown how the
techniques explained can be applied.

Autorentext
Lukas Wieser, BA: Studies of Tourism and Economy at theUniversity of Krems, Austria and International Marketing andStrategic Management at the University of Kufstein, Austria.Since 2008 engaged in the field of gastronomic and culturalprojects.

Klappentext
In the last years, the number of cultural festivalhas risen. Especially regional music festivals play amajor role. In order to manage and organise aregional music festival successfully within thecultural market and its increasing competition, avariety of components needs to be considered. Thisbook hosts a broad description and analysis ofdifferent components from different fields offestival management, arts and cultural management aswell as event management. By time, small festivalsgrow and therefore professional management is needed.Festival managers of small and regional festivals isgiven an overview of components which need to beconsidered when it comes to taking the next step andshows them how to take these steps and which tools touse. With a practical example, it is shown how thetechniques explained can be applied.