PERFORMANCE OF LANDLINE SEGMENT OF PTCL

The deteriorating performance of landline segment of PTCL has proved the the change of new management to be really ineffective.The major portion of landline segment revenue is being cannibalized by the mobile sector and bad debts of the company itself due to poor administration and vested interests. A model is presented for improving performance of the international revenue segment followedby overall recommendations for the company.

Autorentext

Author is an MBA graduate in General Management from Quaid-I-Azam University,Pakistan. She has done her BBA from International Islamic University and is also persuing her MS from there.She is also a Certified Master Trainer and has conducted workshops on resume writing, negotiation skills and professional grooming. She is currently teaching to MBA