PERSONAL BRANDING AS A RESOURCE FOR MICROENTERPRISES

The Personal Brand will allow us to open roads, close agreements and bring the person closer to their interest groups, obtaining many advantages; it is worth mentioning that the identity covers much more than the human field, which takes us and will facilitate us to the world of business and companies, since each organization forms its own personality. The identity of a company is the self-representation in order to differentiate itself and achieve greater professional success and consists of the information of the signals that the organization offers about itself through behavior, communication and symbolism, which are its forms of expression.This topic has been selected and is of great interest because in the career of Marketing, it will allow us to study more strategies to increase sales and position a brand, hence the importance to recognize and see what actions should be taken in action to a successful positioning within a company, business or service.

Autorentext

Edwin Farias, una persona sumamente activa, con visión y metas por cumplir. Actualmente se desempeña como estudiante de la carrera de Mercadotecnia en la Universidad Laica Eloy Alfaro de Manabí.