Personality Trait Effect on Brand Loyalty

Personality Trait effect on Brand Loyalty is a comprehensive book designed for postgraduate and Ph.D students for their research in field of Brand Loyalty and Personality. It follows a practice oriented approach to explain the core concept of Personality and brand loyalty with the help of empirical research. Self-monitoring personality trait has received levels of research from academics and practitioners alike, but research in this book presents empirical test of the effect of self-monitoring personality trait on brand loyalty and how it drives consumers' behavior. This book is divided into seven parts and provides a comprehensive coverage of concept such as Brand Loyalty, Self Monitoring Personality Trait, related review of literature review, research methodology, research analysis, data interpretation, conclusion, and Limitations and recommendations.

Autorentext

Dr. Naveen Sharma M.Sc. Ph.D. en microbiologie. Mes intérêts de recherche portent sur la microbiologie et les aspects biotechnologiques. Je travaille actuellement sur les bactéries hallophiles (bactéries tolérantes au sel) à l'IASRI, New Delhi, en Inde. J'ai publié 13 articles de recherche dans des revues internationales et nationales et des livres. Je travaille dans le domaine de la microbiologie depuis 4 ans.