Persuasion in Society

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.

Autorentext

Jean G. Jones is Professor Emeritus of Communication at Edinboro University of Pennsylvania.

Andi McClanahan is a Professor of Communication at East Stroudsburg University of Pennsylvania.

Joseph Sery is an Assistant Professor of Communication at Christopher Newport University.

Inhalt

Part 1: Understanding Persuasion 1. The Study of Persuasion 2. Globalized View of Persuasion 3. The Psychology of Persuasion 4. The Ethics of Persuasion Part 2: Approaches to Persuasion 5. Coactive Persuasion 6. Verbal and Nonverbal Elements of Persuasion 7. Framing Persuasive Messages 8. Argumentation and Persuasion 9. Cognitive Shorthands Part 3: Contexts of Persuasion 10. Persuasive Campaigns 11. Advertising and Persuasion 12. Political Campaigning 13. Social Movements and Persuasion 14. Conflict and Negotiation