Pharma: Basics to win in India

In pharmaceutical industry, a product should help in curing a disease or at least in improving the condition of the patient. Selling is carried by the company's own sales team due to highly technical and specialized nature of job, whereas the distributor is responsible only for the logistics part. In the present competitive scenario, preparing the pharmaceutical industry in pharmaceutical sales, marketing and management is important. The book deals about the aspects that pharmaceutical firms need to excel in order to be global leaders. It includes pharmaceutical industry overview and pharmaceutical management. It is further concluded that once we have efficient management capabilities, we can clearly see a difference in satisfying need.

Autorentext

Kanagala Anusha - B.Pharma., MBA, Ph.D., Assistant professor, Department of Business Administration, PVPSIT, Vijayawada. Is keenly interested in Pharmaceutical Management and Marketing.