Pharmaceutical Marketing
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High Quality Content by WIKIPEDIA articles! Physicians are perhaps the most important component in sales. They write the prescriptions that determine which drugs will be used by the patient. Influencing the physician is the key to pharmaceutical sales. Historically, this was done by a large pharmaceutical sales force. A medium-sized pharmaceutical company might have a sales force of 1000 representatives.The largest companies have tens of thousands of representatives around the world. Sales representatives called upon physicians regularly, providing information and free drug samples to the physicians. This is still the approach today; however, economic pressures on the industry are causing pharmaceutical companies to rethink the traditional sales process to physicians.
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GarantieWeitere Informationen
- Allgemeine Informationen
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- Titel Pharmaceutical Marketing
- Format Fachbuch
- EAN 9786130470364
- Genre Medizin
- Anzahl Seiten 108
- Herausgeber Betascript Publishing
- GTIN 09786130470364
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