Play and Pay

Student-athletes are an integral part of all
universities successes during their time as a
student. However, once they graduate they are often
asked to financially contribute back to their alma
mater in a variety of ways. This work takes a
closer look at how former student-athletes at the
University of North Carolina financially contributed
to university and departmental fundraising efforts,
and to athletics specifically, and why they give in
such a manner. Strategies will be discussed to
improve communication and fundraising efforts with
this group, as a strong relationship between
universities and former student-athletes is
beneficial to all parties involved.

Autorentext
Ryan Jones is an athletics fundraiser, with a Bachelor''s of
Science from the University of South Carolina and a Master''s of
Arts from the University of North Carolina. He is a member of
the National Association of Collegiate Directors of Athletics
(NACDA). Jones is a native of Hendersonville, North Carolina.

Klappentext
Student-athletes are an integral part of all universities successes during their time as a student. However, once they graduate they are often asked to financially contribute back to their alma mater in a variety of ways. This work takes a closer look at how former student-athletes at the University of North Carolina financially contributed to university and departmental fundraising efforts, and to athletics specifically, and why they give in such a manner. Strategies will be discussed to improve communication and fundraising efforts with this group, as a strong relationship between universities and former student-athletes is beneficial to all parties involved.