Political Branding

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.**

Autorentext

Christopher Pich is senior lecturer in Marketing at Nottingham Business School, Nottingham Trent University, UK. Christopher is the Managing Editor for Europe of the Journal of Political Marketing and continues to publish articles in the Journal of Business Research, European Journal of Marketing, International Journal of Market Research and Journal of Politics and Policy. He focuses on topics such as political brand identity, image, reputation and co-branding in international settings.

Bruce I. Newman is Editor-in-Chief of the Journal of Political Marketing and author of several books and articles on political marketing, voter choice behavior and political strategy, including The Marketing of the President and most recently Brand (Kendall-Hunt Publishing, 2018).

Inhalt

1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research

Christopher Pich and Bruce I. Newman

2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi

Varsha Jain and Ganesh B. E.

3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management

Andrzej Falkowski and Magdalena Jab öska

4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors

Alex Marland and Angelia Wagner

5. Exploring Personal Political Brands of Iceland s Parliamentarians

Guja Armannsdottir, Stuart Carnell, and Christopher Pich

6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers

John Harvey and Ines Branco-Illodo

7. The Emergence of Science as a Political Brand

Todd P. Newman

8. Symbolic Political Communication, and Trust: A Young Voters Perspective of the Indonesian Presidential Election

Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi