Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Autorentext
Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

Inhalt
Prelims
List of Tables/Figures/Feature Boxes
Personal Acknowledgements
Formal Acknowledgements for third party materials

1. Introduction
2. Understanding and Evaluating Political Branding
3. Crafting and Crashing Kevin07
4. Desperately Seeking The Real Julia
5. The Lessons of Branded Politics
6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner
   Index