Political Campaigning in Digital India

This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. It discusses the potential impacts of campaign strategies on electoral outcomes. This volume was originally published as a special issue of South Asian History and Culture.

Autorentext

Anil M. Varughese is Associate Professor in the School of Public Policy and Administration at Carleton University, Ottawa, Canada. His research interests are in comparative politics of South Asia and global social policy.

Holli A. Semetko is Asa Griggs Candler Professor of Media and International Affairs and Professor of Political Science at Emory University in the U.S. and was a Fulbright Nehru Scholar at IIT-Bombay, India.

Inhalt

Introduction-Political campaigning in India: changing contexts of political communication 1. Political campaigning and party strategies: the importance of rallies in the northern states 2. Political campaigning in West Bengal: violence, professionalisation, and communalisation 3. Faith revival and issue framing in Kerala's 2019 campaign 4. Campaigning and party strategies in Assam 5. Digital campaigning in Karnataka 6. Maximum campaigning in Andhra Pradesh: from padayatra to Facebook and YouTube 7. Political hazard: misinformation in the 2019 Indian general election campaign 8. Political communication and campaigning in India: opportunities for future research