Political Marketing and Electoral Campaigns:

The present research was carried out with the aim of conducting an analysis of the sectional electoral process in the city of Ibarra, with the objective of knowing the political marketing strategies used by Andrea Scacco in the 2019 election campaign. The methodological approach of the present research is qualitative of interpretative character. The selection of this approach seeks to meet the objectives set out in this research, the data collection was done with the use of two tools, interviews with key actors and content analysis of a political spot used during the campaign, which allowed to know the areas,

Autorentext

Erika Valenzuela Velastegui heeft een diploma Sociale Communicatie van de Centrale Universiteit van Ecuador, en is gepassioneerd door lezen, fotografie en sport. Ik hou van avontuur, van het leren kennen van nieuwe plaatsen en nieuwe mensen die me in staat stellen om een beetje meer te leren.