Political Marketing in Mozambique

This book explores the political marketing strategies employed by the FRELIMO party in the city of Maputo, with the aim of evaluating their effectiveness in attracting and retaining supporters. FRELIMO, being Mozambique's first political party and in power for over four decades, is the focus of the study. The period of analysis covered September 2018 to October 2019, using a methodological approach that combined qualitative and quantitative methods.

Autorentext

Custódio João Come, from Mozambique, has a degree in Advertising and Marketing from the School of Journalism and a Master's degree in Digital Media Management from the School of Communication and Arts at Eduardo Mondlane University.He has extensive experience in teaching, coaching and entrepreneurship.