Pop and Design

Did you know that graphic design not only communicates, but also transforms cultures, inspires movements and redefines the way we perceive the world? "Pop and Design: Creating Visual Icons" invites you to discover how this discipline has left an indelible mark on music, film and fashion, shaping our connection with these arts and with our own identity. Through a fascinating journey, this book explores from the roots of graphic design in the counterculture of the 70s to its explosion in the digital age, showing how psychedelic posters, album covers, film posters and sustainable fashion graphics are more than images: they are visual manifestations of our emotions, values and aspirations. Beyond a historical analysis, this work invites you to reflect on graphic design as a tool for cultural change and an engine of innovation. With emblematic examples and current cases, you will discover how the visual tells stories, connects generations and builds a universal language. If you are looking for inspiration, knowledge, and new ways to understand the power of design, this book is your next essential read.

Autorentext

Alexandra Téllez Mora-Estudante de Design e Comunicação Visual na American University "UAM". Georgina Acevedo Pulido-Estudante de Design e Comunicação Visual na American University "UAM". Carlos Mendoza Jacomino- Pesquisador Acadêmico da American University, Doutor em Ciências com área de especialização em Neurociência Cognitiva.