Power of Google

Power of Google is a study of exchange between content providers, advertisers and ad networks in the online advertising industry. It examines the structures, processes and relationships that are critical for exchange to take place. Topics include e.g. selling and pricing of ad inventory, roles of different actors, the supply chain of ads from advertisers to website visitors and relational dilemmas arising from trust, task delegation and asymmetric information.

Autorentext

Joni Salminen completed his Master''s studies in economic sciences at the Turku School of Economics, Finland. He is currently a PhD student and doing research on business models of Web 2.0 startups. His other areas of interest include psychology, organization theory and purchasing management.