PR Strategies Used in Organizational Building of the Image of CEOs

Several factors contribute to the successful corporate image of an organization. For example "businesses with a sustainable business model and with a visionary and passionate CEO with branding talent most of the times benefits from the rising opportunities for competing in the modern market place. The purpose of the study was to establish investigate Pr Strategies Used by Kenyan Organizations in Building the Image of Their C.E.Os. The research adopted both quantitative and qualitative approach (mixed method) using the survey research design. Corporate entities in Kenya and elsewhere will benefit directly from this book because it will be useful in guiding and showing ways PR can specifically be used in ensuring that they think of branding the CEO as the face of their respective organizations.

Autorentext

Caroline is a holder of a B.A. Degree in journalism and a M.A in Corporate Communication from Daystar University among other qualifications. She is a Highly seasoned and dedicated Communications Specialist with extensive experience in media relations and special event planning, Savvy, with a wide-ranging background in executive communication.