Practical Web Analytics for User Experience

Informationen zum Autor Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals. Klappentext Explains how analytics can help readers to understand their users. Zusammenfassung Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. Inhaltsverzeichnis Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion

Autorentext
Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals.

Klappentext

Explains how analytics can help readers to understand their users.

Zusammenfassung
Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

Inhalt

Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion