Practice of content analysis of qualitative data

"Practice of content analysis of qualitative data" is a crucial resource in the fields of social and management sciences. It offers an in-depth understanding of the tools and techniques of content analysis, essential for effectively interpreting qualitative data. The book guides readers through a variety of methods, enriching their research toolbox and enhancing their critical analysis skills. The emphasis on practical applications makes this book particularly relevant to budding researchers and experienced professionals alike, fostering a rigorous and informed approach to their studies and research work.Its contribution lies in the detailed presentation of content analysis methodologies, a pillar for the interpretation of qualitative data. It is aimed at a varied readership, from students to experienced researchers, offering innovative insights into analysis practices. The book promotes a rigorous analytical approach, indispensable for aspiring and established researchers alike, and significantly enriches the educational and scientific landscape in these disciplines.

Autorentext

Ghita TAOUSSIDottore in Scienze gestionali, Università Abdelmalek Essâadi (UAE) di Tétouan-Ecole Nationale de Commerce et de Gestion de Tanger. Professore di ricerca presso l'Université Privée de Marrakech (UPM) in Marocco.Ahmed MAGHNIProfessore di istruzione superiore e direttore dell'ENCG di Tangeri - Università Abdelmalek Essâsdi (UAE) in Marocco.

Klappentext

"Practice of content analysis of qualitative data" is a crucial resource in the fields of social and management sciences. It offers an in-depth understanding of the tools and techniques of content analysis, essential for effectively interpreting qualitative data. The book guides readers through a variety of methods, enriching their research toolbox and enhancing their critical analysis skills. The emphasis on practical applications makes this book particularly relevant to budding researchers and experienced professionals alike, fostering a rigorous and informed approach to their studies and research work.Its contribution lies in the detailed presentation of content analysis methodologies, a pillar for the interpretation of qualitative data. It is aimed at a varied readership, from students to experienced researchers, offering innovative insights into analysis practices. The book promotes a rigorous analytical approach, indispensable for aspiring and established researchers alike, and significantly enriches the educational and scientific landscape in these disciplines.