PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.

Autorentext
As a PhD candidate at UzSWLU, Makhliyo Sherkulova studies advertising slogans. Her work explores how carefully crafted language shapes perceptions and influences behavior, bridging marketing strategy and linguistic theory. As a young scientist balancing academic pursuits with raising two children, she brings unique perspectives to her research.