Pragmatic Knowledge with Digital Marketing Demystified

This book "Pragmatic Knowledge with Digital Marketing" provides a concept and usage of the Digital Marketing and its practical implementation. This book covers the following topics:1. Overview of Digital Marketing: Provides an introduction to Digital Marketing, Different Definition of Digital Marketing, Digital Marketing VS Traditional Marketing, Merits and demerits and key components.2. Email Marketing: Introduction, Features, Merits, Demerits, Types, Email Terminology, Provider, User 3. Social Media Marketing: Introduction, Features, Merits, Demerits, Terminology, Popular social media platform and Target Audience, Developing a social media strategy.

Autorentext

Dr. Bharti MalukaniSr. Assistant Professor, Prestige Institute of Management and Research, Indore.Dr. Sangeeta JainProfessor & Director, Govindram Seksaria Institute of Management and Research, Indore.Dr. Soniya ShahAssistant Professor, Shri Vaishnav Institute of Management & Science, Indore.

Klappentext

This book "Pragmatic Knowledge with Digital Marketing" provides a concept and usage of the Digital Marketing and its practical implementation. This book covers the following topics:1. Overview of Digital Marketing: Provides an introduction to Digital Marketing, Different Definition of Digital Marketing, Digital Marketing VS Traditional Marketing, Merits and demerits and key components.2. Email Marketing: Introduction, Features, Merits, Demerits, Types, Email Terminology, Provider, User 3. Social Media Marketing: Introduction, Features, Merits, Demerits, Terminology, Popular social media platform and Target Audience, Developing a social media strategy.