Pre-Suasion

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.

Informationen zum Autor Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink's current bestseller, To Sell is Human, ' Cialdini has done more to advance the scholarship of persuasion than anyone in the world.' As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'. He lives in Phoenix, Arizona. Klappentext Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink s current bestseller, To Sell is Human, ' Cialdini has done more to advance the scholarship of persuasion than anyone in the world.' As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'. He lives in Phoenix, Arizona. Zusammenfassung Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Inhaltsverzeichnis i: Acknowledgments ii: Author's Note Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION 1: PRE-SUASION: An Introduction 2: Privileged Moments 3: The Importance of Attention . . . Is Importance 4: What's Focal Is Casual 5: Commanders of Attention 1: The Attractors 6: Commanders of Attention 2: The Magnetizers Part 2: PROCESSES: THE ROLE OF ASSOCIATION 7: The Primacy of Associations: I Link, Therefore I Think 8: Persuasive Georgraphies: All The Right Places, All the Right Traces 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts 11: Unity 1: Being Together 12: Unity 2: Acting Together 13: Ethical Use: A Pre-Pre-Suasive Consideration 14: Post-Suasion: Aftereffects iii: References iv: Notes v: Index</l...

Zusammenfassung
Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

Inhalt

• i: Acknowledgments
• ii: Author's Note
• Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION
• • 1: PRE-SUASION: An Introduction
  • 2: Privileged Moments
  • 3: The Importance of Attention . . . Is Importance
  • 4: What's Focal Is Casual
  • 5: Commanders of Attention 1: The Attractors
  • 6: Commanders of Attention 2: The Magnetizers
• Part 2: PROCESSES: THE ROLE OF ASSOCIATION
• • 7: The Primacy of Associations: I Link, Therefore I Think
  • 8: Persuasive Georgraphies: All The Right Places, All the Right Traces
  • 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
• Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION
• • 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
  • 11: Unity 1: Being Together
  • 12: Unity 2: Acting Together
  • 13: Ethical Use: A Pre-Pre-Suasive Consideration
  • 14: Post-Suasion: Aftereffects
• iii: References
• iv: Notes
• v: Index