Predictive Brand Switching Behaviour

The book brought some interesting significant factors that are impacting the switching behavior of the consumers concerning the mobile phone brand. The study has also developed models which show great potential in predicting the switching intentions of mobile phone users. As companies try to satisfy the consumers with their valuable offerings, the favorable perception about the company and its offerings are equally important too. These factors can help the marketers to induce switching barriers and hence ultimately making more from them.

Autorentext

Dr. Binit Patel B.E. (CSE) - VNSGU, SuratMBA (Marketing) - Universidade de Gujarat, Ahmedabad EP (BA) - Instituto Indiano de Gestão, Kozhikode.