PRESS PERFORMANCE AND DEVELOPMENT

In developing societies, citizens often accuse government of incompetence, which government denies. Dr. Omojola brought the press in, to show how it contributed to the progress of Lagos, one of Nigeria's 36 states. Press performance was impressive generally, including the promotion of civic vitality, but became unimpressive in some specific terms. Published pictures did not reveal any noticeable socio-economic advantage. Two of the evaluated media were mostly responsible for the positive influence while the contributions of two others were regarded as less remarkable. In order to boost performance, press reports should focus more on development actions and less on personalities.

Autorentext

Oladokun Omojola lectures in the Department of Mass Communication, Covenant University, Ota, Nigeria. He was writer for two leading newspapers, Daily Times and The Guardian in Nigeria. His interests are in media performance and development. His articles have appeared in high impact journals in Nigeria, the United States, South Africa and India.