Principles of Marketology, Volume 1

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

"Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school." Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA

"Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing." Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran

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Inhalt

1. Achieving Business Success Through Marketology 2. Definition and Evolution of Marketology 3. Sphere of Marketology 4. Marketology System 5. Business, Market, and Competitive (BMC) Analysis Tools and Techniques 6. Business, Environment and Market (BEM) Analysis Framework