Principles of Social Media Marketing

Communication is an important part of marketing and it has started to shift from traditional mediums such as TV commercials and newspaper ads to social media. Thus, social media has become a new platform for marketers to communicate and connect with consumers. Social media is a new mediator between companies who want to promote their products/services and consumers who use social media to learn more about those products or services. The overall importance of social media has led to a new discipline in marketing, one called social media marketing. The idea is to leverage the benefits of social networks to achieve marketing objectives

Autorentext

Caner Dincer ha completato gli studi di dottorato presso l'Università Paris-EST, EGEE, Francia e continua il suo lavoro presso l'Università Galatasaray, Dipartimento di Management, dove si è laureato nel 2000. I suoi principali temi di ricerca sono l'e-marketing, il comportamento dei consumatori e la comunicazione di marketing.