Principles of Strategic Planning

To ground this study, it will be presented the main concepts, definitions and details on the strategic planning issue found in the literature. The semantic issues or divergences as to conceptualizations will be taken into consideration since there are many works on the subject. The list of authors on the subject is large and several of them will form the basis for the work, from those renowned to others less renowned, however what matters is the comprehensiveness and essence of the content addressed.

Autorentext

Régis Sousa - Master in Business Administration e Marketing; post-laurea in Strategic Marketing Management; post-laurea in Higher Education; consulente aziendale (Pontifícia Católica de Minas Gerais, Brasile) e docente universitario.