Problems and Prospects of Tourism Sector in Tamilnadu

Tourism has been a major social phenomenon of the societies all along. It is motivated by the natural urge of every human being for new experience, adventure, education and entertainment. The motivation for tourism also includes social, religious and business interest. The basic human thirst for new experience and knowledge has become stronger and the spread of education has fostered a desire to know more about different and development of tourist facilities have encouraged people to venture out to the foreign lands. This book is designed for students and research scholars who want to develop professional skills in modern quantitative application of tourism marketing. This book provide knowledge of financial research and computational tools that are deep enough application and interpretation and rich content to be relied on advanced financial research tools were applied in Indian Tourism Industry. The text is readable for the researcher in the area of tourism. The factors influencing the level of satisfaction of tourist is developed is devoted to identify the various factors influencing the selection of tourist spots and problems encountered during tour travels and trips.

Autorentext

Dr. B. Sasivathana, Assistant Professor, Department of Commerce, A.P.A College of Arts and Culture, Palani, Tamil Nadu, India. Her academic interest is marketing. Dr. M.Thamaraikannan is Professor and Head, PG & Research Department of Commerce, Sri Vasavi College, Erode. He has accomplished more than 25 years of academic and research experience.