Producers Participatory Approach towards e - Agribusiness

In the changing global scenario and the introduction of WTO, new challenges and opportunities are throw up. Developing and developed countries are adopting to the changed situation. E-Marketing embraces a wide range of strategies, but what underpins successful e-Marketing is a user-centric and cohesive approach to these strategies. This book would be useful to all Agricultural University students of MBA (Agribusiness Management) course and this is the introductory subject in the said course. Apart from this other universities and organizations would be benefited from this book, since it covers all aspects of agribusiness Management issues.

Autorentext

Dr. H. M. Chandrashekar is working as an Assistant Professor of Agri-Business Management, at Institute of Development Studies, University of Mysore, Mysore, India. Mrs. Manu V K is working as Doctoral Candidate in Agribusiness Management, University of Mysore, Mysore.