Producing Graphic Media for Sports

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications and future of the production of sports-oriented motion graphics.

Autorentext

John S. Zaffuto is an instructor and television facility operations manager at Southeastern Louisiana University. He has worked in the motion media creation industry for over 27 years. In that time, he has served in many roles, including broadcast production manager, chief editor and post-production supervisor; managing and directing numerous local, regional and national productions and campaigns.

Inhalt

List of Figures

Foreword

Acknowledgments

1. Evolution and Development of Sports-Oriented Graphics

2. Motion Graphics and the Broadcast and Streaming Environment The Graphics Package

   Show Elements

   Set Elements

3. Motion Graphics and Live Presentation The Nature of Live Event Presentation

   Sources and Destinations

   The "Hype" or "Intro" Video

   Interactive Elements

   Sport-Specific Considerations

4. Design Influences About Design

   Recognizing and Utilizing Design Influences

   A Word About "Creativity"

   Design Influences: Individual Sports

   External Design Influences

   Popular Culture and General Trends in Design

5. Graphic Standards and Sports-Oriented Motion Media Specific Athletic Traditions

   Regional Considerations

   Visibility and Environment

   Trends and Popular Tastes

   Graphic Standards/Brand Guidelines/Visual Identity Kits

   Graphic Standards and Motion Media

6. Social Media The Social Media Aesthetic

   Existing Features of the Social Media Aesthetic

   Use Within the Broadcast and Live Stream

   Use Within Event Presentation

7. Emerging Trends and Technologies Mixed and Augmented Reality

   Esports

   Branded Synergy

   On the Horizon

   Artificial Intelligence

8. Post-Game Analysis Key Principles

Key Skills

Career Possibilities

Maintaining Demo Materials

Final Thoughts

Index