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Product placement
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Details
High Quality Content by WIKIPEDIA articles! Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'--product placement--with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130400606
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- EAN 9786130400606
- Format Fachbuch
- Titel Product placement
- Herausgeber Betascript Publishing
- Anzahl Seiten 132
- Genre Wirtschaft
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