Product quality and Consumer perceptions of made in Nigeria Products

Product quality is essential for survival of national industries in the global market. Globalization has made different countries products available in almost every market in the world and now Consumers now have wide variety of choices to select either domestic or foreign made products that can best satisfy their needs. The demand for a product depends upon the quality that manufacturers are providing to their consumers. The closure of many textile companies in Nigeria is obviously traceable to low patronage of locally made textile fabrics. This study is an attempt to assess relationship between product quality and consumer perception of made in Nigeria textile products. Primary data was collected for the study and Ordinary least square (OLS) simple regression method of analysis was employed to examine the relationship between product performance, product attractiveness, product durability, and product finishing quality of made in Nigeria textile products and consumers' perception. The results from the analysis showed that consumers have negative perception on product performance of made in Nigeria textile product.

Autorentext

The author hails from Umuida, in Igbo Eze North local government area of Enugu state, Nigeria. He is married with children.The author holds M.Sc and B. Sc in business administration both from Nasarawa State University Keffi, Nigeria. He is a researcher, a lecturer and a member of Nigeria Institute of management.