PROMOTION OF THE COMPANY IN THE REGIONAL MARKET

Promotion of the company in the market is about creating an image, a brand, a recognizable and trustworthy "face of the company". All channels of marketing communication are used to achieve these goals: mainly information and advertising (interaction with the media; presentations, mailings, direct sales, PR, sponsorship, etc.). Everything that contributes to the formation of a positive attitude to the company and preference of the target audience to its product (goods or services) over the competitor's product.

Autorentext

Dyuzhenkova Natalia Vladimirovna, Doctora en Economía, Profesora Asociada, Institución Educativa Estatal Federal de Educación Profesional Superior "TSTUDiana Hazanova, Doctora en Economía, Profesora Asociada, Institución Educativa Estatal Federal de Educación Profesional Superior "TSTU".