Promotional Strategy of Electric Bikes

The electric bike industry is currently at the forefront of sustainable transportation solutions, offering an eco-friendly alternative to traditional fuel-powered vehicles. In the context of Coimbatore, a dynamic urban center in Tamil Nadu, India, the electric bike market is witnessing increased attention as residents seek innovative and environmentally conscious commuting options. This study delves into the effective pricing and promotional strategy of electric bikes in Coimbatore, focusing on understanding market dynamics, consumer behavior, regulatory landscape, and competitive pricing strategies.The findings reveal a female-dominated market driven by prestige and value, with increasing environmental consciousness but facing challenges of limited awareness and unclear regulations. Despite evenly receptive age groups, income-based disparities necessitate further exploration. The study concludes by advocating for addressing awareness gaps, refining pricing strategies, and adapting to regulatory changes to fully leverage the potential of Coimbatore's electric bike market, offering valuable insights for stakeholders to navigate this evolving landscape effectively.

Autorentext

Dr.K.GunaseelaPrabhu holds a doctorate in Production and Marketing and currently serves as an Associate Professor and Head in the Department of Management Studies, BBA CA, at Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu. With seventeen years of teaching experience at both PG and UG levels.Over 19 yeras of research experience.