Psychographic Segmentation of Investors a Case Study

Present work is the work submitted for the award of M.Phil, degree in Business Management to Shivaji University, Kolhapur. The research mainly focuses on the impact of demographic profile and personality of investors in understanding investment pattern. The study was approached at macro level. The broad parameters of demographic and psychographic variables were bring in use to collect data from samples and data analysis has been worked out using advanced statistical tools.

Autorentext

Ms. Priyanka Dhoot, M.Phil, a research scholar working in the domain of Behavioral finance. Presently working as an Asst, Prof. in Institute of Industrial and Computer Management and Research (IICMR) Nigdi, Pune, dealing Financial Management Subjects.Dr. Sarang Bhola,Associate Prof.in KBPIMSR,Satara research guide,3Ph.D.,9 M.Phil associates.