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Psychological Pricing
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High Quality Content by WIKIPEDIA articles! Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as "odd prices": a little less than a round number, e.g. $19.99 or $2.98. The theory is this drives demand greater than would be expected if consumers were perfectly rational. Psychological pricing is one cause of price points. According to a 1997 study published in the Marketing Bulletin, approximately 60% of prices in advertising material ended in the digit 9, 30% ended in the digit 5, 7% ended in the digit 0 and the remaining seven digits combined accounted for only slightly over 3% of prices evaluated. In the UK, before the withdrawal of the half penny coin in 1984, prices often ended in 99 .
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130488239
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- Genre Psychologie
- EAN 9786130488239
- Format Fachbuch
- Titel Psychological Pricing
- Herausgeber Betascript Publishing
- Anzahl Seiten 92
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