Psychological tricks in supermarkets

Supermarket psychology, or in other words, how to get customers to buy as much as possible, even if they may not need these things immediately or at all. This has been a promising topic for a multimillion-dollar industry for years. Many renowned scientists have been studying this topic for decades, either because they have sold their services to corporate chains or to expose the tricks these chains use. This book aims to explain how the elaborate psychological tricks used by supermarket chains, such as left-turning store layouts, fast-moving items, special offers, special flooring, music, scents, special lighting, the use of mirrors above the goods, the design of shopping carts, etc., affect consumer buying behavior and why this is the case.

Autorentext

Michael Gstöttenmayr was born in Linz, Austria, in 1983. After graduating from high school and gaining several years of professional experience, he decided to study marketing and e-business at the University of Applied Sciences in Steyr, graduating in June 2018. Working in the field of marketing, he is now presenting his latest work.