Public Relations

This book aims to provide an understanding of the role and scope of PR in emerging disciplines of management along with developing an outlook of the public relations communication tools and techniques. Moreover, emphasis on integrating various functions of PR with regards to emerging fields. Various tactics with organizational goals and strategies are also illustrated here. This book provides meaningful insights for contemporary issues of Public Relations.

Autorentext

Dr. Tulsi Raval is having 12 years of wide experience in academics as a faculty of Management. She has done Ph.D. in Commerce. She is UGC NET & GSET qualified in commerce. Mr. Yashpalsinh Zala has done Master of Business Administration. He is having 9 years of wide experience in academics as a faculty of Management and Training & Placement Officer.