Purchasing Intention of Young Female customers via Smart Phone

This is about smart phone attraction in youngsters, especially females. Mobile phones are changing life today. No one can imagine life without phones. Nowadays smart phones are a status symbol for most of the people. Especially in female customers, smart phones are trending a lot. Based on studies, it can be observed that female customers are more attracted towards smart phones compared to male customers, especially in the young generation.

Autorentext

Dr. Priyank Mishra M.Com. PGDM, P.G.D.C.A., Ph.D. Professore associato presso l'Università DR.C.V.R. con 15 anni di esperienza di insegnamento e guida.