Qualitative and iconographic study of women's footwear

The aim of this work was to understand the use of women's footwear, especially for work and leisure, and to relate it to the professions carried out by the consumers. To this end, a qualitative and iconographic study was carried out using an electronic diary with 30 AB class women who work in five professional areas. The central premise of this study is the possible relationship between a woman's professional area and the style of shoe she wears on different occasions. In this sense, there would be a predisposition on the part of women to adapt the style of shoe and size of heel to the type of profession they perform.

Autorentext

23 years' experience in large-scale retail, in the areas of Marketing, Trade and Merchandising, in Shopping Centres and large companies such as Walmart, Magazine Luiza and Saint-Gobain. He has a Master's degree in Business Administration with a focus on Consumer Behaviour from ESPM and a Specialisation in Mercadology from the same institution.

Klappentext

The aim of this work was to understand the use of women's footwear, especially for work and leisure, and to relate it to the professions carried out by the consumers. To this end, a qualitative and iconographic study was carried out using an electronic diary with 30 AB class women who work in five professional areas. The central premise of this study is the possible relationship between a woman's professional area and the style of shoe she wears on different occasions. In this sense, there would be a predisposition on the part of women to adapt the style of shoe and size of heel to the type of profession they perform.