Quantitative Marketing Research
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High Quality Content by WIKIPEDIA articles! Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130498535
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- EAN 9786130498535
- Format Fachbuch
- Titel Quantitative Marketing Research
- Herausgeber Betascript Publishing
- Anzahl Seiten 144
- Genre Wirtschaft
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