Radio - A True Medium of the Masses

In the Indian scenario it was around the late 1980s early 1990s that TV and Cable TV as well as the internet has suddenly acquired a major growth leading to widespread belief that Radio's days were numbered and this convenient and effective mass medium was pushed to corner. The researcher intended to study in-depth whether this belief was true or not and has completed the study to finally conclude that Radio has managed to survive this onslaught and survive in a healthy manner. It was be found that Radio has accepted the challenge of the audio-visual medium in its stride and has undergone a major facelift or makeover whatever ay one may call it and has remained firm on its own ground never receding even a bit from its position. In the process of study in the First chapter we have started with giving a brief background of Radio's growth and development as a whole since the early days till date, from being a simple instrument of communication to the evolution of becoming a mass media with a huge popularity across the globe. While doing this, we have also touched upon the extraordinary revolution in the mass media world.

Autorentext

Dr Abhijit Bora is at present serving as Associate Professor and Head of the Department of Mass Communication and Journalism of Tezpur (Central) University, Tezpur, Assam (INDIA) since November, 2009. Prior to this assignment he had served as Senior Lecturer and Head of the Department of Communication and Journalism of Gauhati University.