Reaching the Bottom of the Pyramid in India

This research has been executed for the sBU Salt Specialties of Akzo Nobel. Together with sBU Chelates ANSS has developed two concepts to fortify salt with iodine and iron simultaneously and with iodine and selenium to prevent people from health diseases of IDD, IDA, and HIV/AIDS. Since prevalence of these health problems are highest in developing countries and ANSS does not have experience yet in serving the Bottom of the Pyramid (BOP) I was asked to conduct a study on how these people can be reached in an economical sustainable way and fits Akzo Nobel's CSR policy. The Indian government has shown concern in the health problems of IDD and IDA and they have actively called out for help to solve these problems. For this reason and due to the fact that Unilever's Indian subsidiary HUL has shown interest in Akzo Nobel's DFS concept a market analysis of the Indian market and the development of a business model had the highest priority when this research initiated.

Autorentext
ter Horst, Dirk-JanDirk-Jan ter Horst is a Dutch national who is very passionate about the opportunities for growth in Asia and specifically how to reach and include the least fortunate to alleviate poverty. Dirk-Jan has experienced life in different countries in Asia and currently lives with his wife and 2 children in Singapore.